20% Off
Code 'celebrate'

As a brand we don’t support mega consumerism, but we do want to show our appreciation to our community during this time of year.

SHOP

20% Off
Code 'celebrate'

As a brand we don’t support mega consumerism, but we do want to show our appreciation to our community during this time of year.

SHOP
OUR TAKE ON

Durable Beauty

  • CLEAN


    While we believe there are many safe synthetic ingredients, we didn’t find the need to add them to our formula. Our products are 100% natural and free from mineral oils and petrolatum. We use organic and wildcrafted ingredients and our pigments are totally free from dyes FD&C, D&C and Lakes.

  • RESPONSIBLE


    Sustainability from the start.
    We say no to single-use plastic packaging.
    That’s why our products, packaging and shipping materials are 100% natural, recyclable and refillable. We use frosted glass, FSC certified materials and deadstock fabrics.

  • HANDMADE


    Small batches and no mass production.
    LO is made by LO in our lab in the centre of Amsterdam. We source all ingredients ourselves, micro batch and never overproduce so we can guarantee your product is fresh. Our make-up bags are handmade in a small female-led atelier in Amsterdam.

A touch of colour
to enhance your beauty,
not to change it.

AS SEEN IN

The LO Bag

Our version of the ideal make-up bag. Perfectly proportioned to carry your daily essentials and small enough to fit your bag.

New
Lip Brush

A foldable lip brush with a precision tip for effortless product application on the go. The compact design makes it easy to carry it in a purse or makeup bag for touch-ups anytime.

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Responsible
Manufacturing

As a brand, we don’t want to add more similar products to our planet that can be bought somewhere else too. So, when creating our packaging five years ago we knew we wanted an all natural and fully recyclable product.

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