LO CARE is an Amsterdam based beauty brand committed to creating high performance products that also sustain the environment. Our mission is to make women feel good and inspire confidence and a clean lifestyle.



I created LO with the goal of inspiring women to make more conscious beauty choices. Our products are meant to naturally highlight and enhance our beauty, not to change it. I wanted to do this with the best ingredients possible, without compromising on quality or the environment.

After 3 years of formulating and reformulating, we have created the perfect tints that I had always been looking for. They are 100% natural and are loaded with rich nutrients for the skin. Both the balms and the tints sit comfortably on the lips with a soft buttery texture you can wear all day.

With LO, I also wanted to help women minimize their exposure to plastics, as well as pave the way for a plastic-free movement in beauty. My promise to you is to bring you the best ingredients packaged only in the most natural materials. With that, I commit to create high performance products that also sustain the environment.

Rosa Lolo Polak