Durable Essentials
for Considerate Living

LO CARE reflects a considerate way of living. Understanding that every choice we make has impact. We combine durability with a sense of effortless elegance. For timeless essentials to love and use everyday. 

OUR TAKE ON

Durable Beauty

  • CLEAN


    While we believe there are many safe synthetic ingredients, we didn’t find the need to add them to our formula. Our products are 100% natural and free from mineral oils and petrolatum. We use organic and wildcrafted ingredients and our pigments are totally free from dyes FD&C, D&C and Lakes.

  • RESPONSIBLE


    Sustainability from the start.
    We say no to single-use plastic packaging.
    That’s why our products, packaging and shipping materials are 100% natural, recyclable and refillable. We use frosted glass, FSC certified materials and deadstock fabrics.

  • HANDMADE


    Small batches and no mass production.
    LO is made by LO in our lab in the centre of Amsterdam. We source all ingredients ourselves, micro batch and never overproduce so we can guarantee your product is fresh. Our make-up bags are handmade in a small female-led atelier in Amsterdam.

Our Story

LO was born out of the desire to add something valuable to the world. A response to a throw-away society filled with single-use plastic packaging.

Launched in 2017, we’re expanding our product offering from beauty to living.

Committed to creating high performance products that also sustain the environment. The materials used are natural, durable and always selected with care.

Rosa Polak

Product Offering

• Tinted Balms
• Lip Brush
• Pocket Mirror
• Make-Up Bag
• Cushions

Tinted Balms

A cream tint that melts into skin for a transparent veil of colour to let skin show through.

• Tinted natural balm for lips, cheeks and eyes
• Natural and organic
• Vegan options
• 42Ø x 24mm
• Handmade in Amsterdam
• Composition: frosted glass jar, bamboo or walnut wooden lid, cork inlay

Price: €16   •   Retail price €32
moq: 20 balms per order

Multi-Use Colour
for Lips, Cheeks & Eyes

Our tinted balms offer a touch of colour, without covering up natural skin texture. Formulated without unsafe ingredients. The colour seamlessly blends into the skin. Easy to use and to fix. 

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Full Collection

Highlighters